Fielding Design

Design with vision. Places with purpose.

Strategic design for transformative outcomes, for People, Places & Portfolios. From Vision to Value — Design That Shapes Futures.

The Independent Consulting Platform for JF Design Advisory; Strategic Advisory & Expert Services.

Rated 5 stars by clients

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★★★★★

About

We specialize in strategic design, site visioning, urban insights, and real estate advisory. Shaping the future of the built environment, with clarity and purpose. Leveraging 25 years of multi-sector experience across complex buildings and masterplans. Our work encompasses buildings and places, where design is not only about form, but about creating meaningful, innovative, and sustainable solutions. Bringing insight and vision to projects that make a lasting impact on people, communities, and cities.

Reimagine, repurpose, and redesign places with insight & vision.

Glass-fronted building with reflections of the sky and nearby structures. Rows of greenery are integrated into the design above the windows. Large text on the building's facade reads 'Transforming Business for Good.'

25+

Years, Trusted by Clients

Our insight is founded on 25+ years of strategic guidance provided to leading UK and international organisations across multi-sector built environment projects, including:

Apple, Blomberg, Grosvenor Estates, Homes England, Imperial College, Landsecurities, Minerva Plc, Imperial War Museums, Jersey Development Corporation, Parnas Hotels

Services

We provide strategic design solutions tailored for transformative outcomes. Shaping cities, elevating value.

Design Strategy & Vision

Bold, early-stage concepts guided by strategic foresight. We shape design strategies that align with your broader goals, delivering impactful design vision across the built-environment.

Design Mandates & Briefing - Spatial Strategy & Feasibility - Design Governance

Real-Estate Portfolio Design Repositioning

Bespoke design governance and strategic insight to navigate complex real estate challenges, reposition portfolios, unlock value, and embed ESG principles for lasting impact.

Asset Visioning & Value Mapping - Design-Led Portfolio Positioning - Asset Repurposing Strategy

Reimagining, repurposing, and redesigning, places with vision. We elevate sites through design rooted in narrative, identity, and context, where creative strategy meets informed decision-making to unlock long-term value.

Place Audits - Character Assessment - Public Realm Principles

Site Visioning & Placemaking

Strategic Counsel & Technical Due Diligence

JF Design Advisory provides impartial strategic counsel, technical due diligence, and independent professional opinion for complex and sensitive decisions and dispute resolution across the built environment.

Leveraging over 25 years of direct experience designing and delivering multi-sector buildings and complex masterplan projects, we translate intricate design governance, planning context, and real estate challenges into clear, actionable advice.

We support legal teams, asset owners, and public-sector bodies by offering authoritative insight into early-stage design intent, professional standards, and decision-making—helping to mitigate risk, clarify responsibility, and support effective resolution.

Our services include expert advisory support (non-testifying)—often acting as a shadow expert to support case strategy, due diligence, and dispute preparation—and, subject to instruction, acting as an expert witness on matters relating to architectural design, masterplanning, placemaking, and professional duty.

Note: Expert witness services are provided subject to formal instruction and acceptance of an overriding duty to the court.

With over 25 years of experience across award-winning multi-sector building and masterplan design strategy and governance.

Request an Expert Counsel CV

Discuss Your Portfolio Challenge

Schedule a Strategic Consultation

Transformative Design +

We create strategic design solutions for a sustainable tomorrow. Beyond Buildings - Designing Place & Experiences.

Strategic Planning - Reimagining Spaces

Focused on delivering clarity and transformative design outcomes. Building & Site Reimagining

A symmetrical, futuristic design centered around a combination of arrows and lines, predominantly in purple and pink hues with a gradient effect. The arrows point outward from the center, giving a sense of movement and dynamic flow.

User Experience (UX) - Design that delivers

Crafting modern design solutions for purposeful and impactful experiences within the built-environment.

Abstract architectural design featuring curved, flowing lines and dark contrasting spaces, suggesting a modern and dynamic structure.

Client Collaboration

Working together to achieve strategic and transformative design goals.

Design Excellence

Committed to delivering clear, rigorous, and strategically effective design solutions.